Why We Must Struggle

If we have not struggled
as hard as we can
at our strongest,
how will we sense
the shape of our losses
or know what sustains
us longer or name
what change costs us,
saying how strange
it is that one sector
of the self can step in
for another in trouble,
how loss activates
a latent double, how
we can feed
as upon nectar
upon need?

Excerpt from Say Uncle, copyright ©1991by Kay Ryan

(Dedicated to my thinking friends in the HPHS Class of 1983)

Beginning with the letter-A: Awareness

Awareness

I’ve stopped at the same light for years, waiting 3-minutes for a left turn arrow. Today the driver window was down, beautiful spring smells filled the air, the clickety-clack of the old V-8 pistons mesmerized me. Even though I’d sat serenely at the same exact spot before; this time, I looked to my left to a scrawny oak tree and saw it for the first time just 6 feet away. Around the trunk was a small wooden sign the size of a 4x5 index card, affixed with a striped, taffeta ribbon and painted robin's egg blue. On the dainty sign was written one simple word in a winsome fresh pink cursive. It's the word that can change the world by melting away fear, filling us with courage and hope: LOVE.

Hiding in plain sight was what I needed to hear that day, for real; however, had I not been aware and open to this tiny signal, my life would have been totally different. Awareness means the ability to Stop, Look, and Listen to the world in which one lives. It pumps fresh air into relationships and protects us from a number of maladies, pratfalls, and dead-ends.

Recently, certain words caught my attention. They either shine like new or keep turning-up like a dirty penny. These words resonate to me, they pique my curiosity, and they made me want to incrementally write them down on a tiny Post-it® note on my desk. 

As the list grew, I saw a thread tying them together: they begin with the letter “A,” and so I was destined to blog about them; even though they all have enticingly different meanings and significance. Now, in a semi-regular series, words beginning with the A-B-Cs will be the topic for my posts. As long as I stay aware of the words as they speak to me. Thank you for reading along.

Next post: Appreciation

©Mark H. Pillsbury

Love After Love, by Derek Walcott

Love After Love

The time will come
when, with elation
you will greet yourself arriving
at your own door, in your own mirror
and each will smile at the other's welcome,

and say, sit here. Eat.
You will love again the stranger who was your self.
Give wine. Give bread. Give back your heart
to itself, to the stranger who has loved you

all your life, whom you ignored
for another, who knows you by heart.
Take down the love letters from the bookshelf,

the photographs, the desperate notes,
peel your own image from the mirror.
Sit. Feast on your life. 

Derek Walcott

It's all about the Brand

My take on the Brand

Branding is ubiquitous but important. Talking to my friend Stan Voelkel today at lunch made me think,

What brands “impact” you?

Starbucks is all about “your order,” funky jargon, even personalizing the cup. It isn’t just an ordinary Styrofoam cup, it has style.

Doesn’t the local Starbucks remind you of the TV show “Cheers” in some way? That is part of the brand. It's about more than coffee, it's about community.

Some others:

Target

Honda

Barak Obama 2012

Apple

Twitter

Stan Voelkel

Each one carries more meaning than the product, person, or service. It is dynamic.

The Houston Texans N.F.L.® brand is all about fan fun! The organization wants the fan experience imbued with passion. The noise, the smoke, the bulls, the spirit, the music. Texans brand is strong. It built momentum this year. Winning will do that (ahem, Houston Astros?! They might just re-brand).

If you are thinking about your own brand, or what you do as a service/product, here are some questions you must consider: 

• Perceived need:   what do your customers need?
• Brand awareness:   what information is your customer gathering about you; is the message cohesive?
• Points of comparison & clarity:   how does your customer evaluate the value proposition of you or your brand when compared to alternatives?
• Brand equity:    does the value of the brand make it worthwhile to purchase or choose? 
• Brand measurement:   after all this, what is the assessment of the purchase decision?  Do you have metrics attached to the brand?

 Simple questions, complicated answers. But don’t ignore the importance of your brand...

©Mark H. Pillsbury