Monday, April 30, 2012

Checking in with the Millennial Generation

What is up with the Millennial Generation?

50 million Millennials span the ages of 18-30 (they were born after 1982). They are more tech-savvy than any other group and they voted for Barak Obama at a 2-to-1 ratio of other generations. 


They are self-confident but unlike baby-boomers, not morally superior. They may be better educated because of the stiff headwinds they faced during the Great Recession. Many Millennial youngsters are still in school.

Millennials diminished sense of economic opportunity remains focused almost entirely on the job market. About two-thirds of Millennials are employed but only slightly half of those are working full-time. Almost two-thirds of Millennials without a job are looking for work.

For those in the workplace these responses* were given about:

When recruiting Millennial generation:
·  93% of Millennials want a job that works with their lifestyle.
·  93% of Millennials want a job where they can be themselves.
·  88% of Millennials want their coworkers to be their friends.
·  89% of Millennials want their workplace to be social and fun.
·  79% of Millennials think they should be allowed to wear jeans to work at least sometimes.
·  81% of Millennials think they should be allowed to make their own hours at work.
·  92% of Millennials think their company is lucky to have them as an employee.
·  Half of Millennials would rather have no job than have a job they hate

When managing Millennial generation:
·  The three most critical aspects of their work are work/life balance, loving what they do, and having good benefits. Having a good salary and vacation time are important, but not their key drivers.
·  76% of Millennials think their boss could learn a lot from them.
·  8 out of 10 Millennials want regular feedback from their boss.
·  8 out of 10 Millennials think they deserve to be recognized more for their work.
·  Over half of Millennials want feedback at least once a week or more.
·  Three-fourths of Millennials want to work for themselves one day.
·  Three-fourths of Millennials would like to have a mentor.
·  61% of Millennials say they need specific directions from their boss to do their best work.
(research released by Nick Shore, Sr. Vice president, strategic insights and research at MTV network)

How to appreciate a Millennial:
Leaders, listen up. Instead of giving your team members the usual kudos for their good work, try something more personal and meaningful:  walk them into their office, close the door, and tell them how important their contribution is to the organization. Hand-written notes are back. Get out your pen and start writing!

How this new trend in the workforce is a back to basics, humane approach:
The results seem to show a smoothing out of the workforce into a comfortable environment and a perpetual feedback loop. Dress can be casual, and management hierarchy is flatter. Despite the grim economic environment Millennials are still confident about their future and actually want to be treated as individuals, not cogs in a machine. They have the self-respect to be bold enough to ask for humane treatment; Millennials are realistic about their situation and their future.

These are often 30-something emerging managers who will be the talent and bedrock of many corporate teams. Will they care about ethics and reasonableness enough to not lie, cheat, and steal from shareholders and the stock markets? Are they cocky and petulant, or principled and wise? Only time will tell.

Millennial employees want to be treated as we always should have treated co-workers, with respect, with the desire to have their input and foster their creativity. They will inevitably bring to our workplaces a more progressive and civil authority now, and as they grow into the next generation of leaders. They have seen the turn of a millennium (thus the generation's name), 9/11 attacks, the worst economic downturn in decades, and a long overseas war for which many volunteered.

This is a force to be reckoned with. The other generations should pay attention. ##


(*information based on a survey of Millennials by MTV, otherwise, opinions are solely my own)

1 comment:

  1. News release © 2012 Devious Media, LLC (03/20/2012)

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